BEgin with behaviour

There’s three things going on here. On the one hand, it’s the ongoing process of getting every area of business to catch up with the insights of behavioural science. The development of AI tools is one of those areas. Then (we’re going to end up with three hands but never mind), the new feedback loop where technology begins to shift our patterns of behaviour - all layered on top of more basic evolution. Finally, the rather more urgent social crisis of disinformation and related behaviour.